Why

The Founder Manifesto

I was told I cost too much. As a child, by those who couldn’t see my value.

I carried that weight.

Then I realized value isn’t given, it’s claimed.

Worth lives inside, waiting to be owned unapologetically.

This brand is for those who were told they did not deserve more.

For the unseen, the undervalued, the told you are too expensive.

You are not too expensive, you are invaluable.

Every audit, every art piece, every moment is a ritual of reclamation.

A refusal to apologize for your price.

Proof that your value is not negotiable.

It is inevitable.

Stop proving, start embodying.

Stop asking permission, own your space, your story, your wealth.

You do not have to prove it.

You already are.

IM

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